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Selling out to Twix

I keep meaning to blog all the promotions I turn down so I look cool and counterculture-ish. The reality is that I only turn them down because what they offer is so depressingly small (which is probably insultingly in line with what I’m worth). Here’s a snippet from one I received today:

Hi Brad,

My name is [...] and I’m working at [...], a marketing firm based in Baltimore, Maryland. I wanted to reach out to you to see if you’d be willing to help us with a project with Twix. There are only 2 more weeks in which we have to gain several thousand more entrants into a Twix sweepstakes, with prizes totaling an amount of $4800. We were wondering if you’d be able to post a banner up on your website that would link to [...]. In return for you, we have tons of Twix bars to give away and we even have a couple MLB baseball tickets to give away in the Tampa Bay, Houston and Atlanta areas.

It’s official Brad policy to not be against selling out. I certainly have lines I won’t cross, but for the most part I support the idea of making money. But to slap some ads on my site for some free Twix bars is scraping the bottom of the barrel, even for me. Baseball tickets in another country don’t interest me much either unless they come with plane tickets.

But then I thought: “Whoah, he said tons of Twix bars”. What could I do with a stupid amount of Twix bars? Why, I could have the most chocolatey live show ever! Just think how they’d pile into the club if the sign said “Brad Sucks Live Tonight + FREE ALL YOU CAN EAT TWIX BARS”.

So I wrote back: “How many free Twix bars are we talking about here?” No reply so far. I hope that’s not the last time in my life I get to ask that question.

Posted to by Brad on 6/22/06 @ 6:03 pm |
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7 Responses to “Selling out to Twix”



  1. 1
    JY

    Hopefully you’ll get a lot of Twix bars just for putting the banners up, plus even MORE Twix bars based on how many entries your site generates from the banners!

    JY

  2. 2
    Brad

    And I’d like some sort of Twix per unique impression deal.

  3. 3
    BMcC

    Hahaha, I can’t stop laughing at this.

    So, what’re you gonna do if he comes back with “Free Twix bars for life”? If you go for it, I’ll gladly be your East Coast Twix Bar Representative. Or Chief Twix Captain. Or something.

    I mean, it only makes sense.

  4. 4
    Brad

    Free Twix bars for life I’d have to go for.

    Then I figure I’d start a whole street team network based off of Twix bars. I’d get teenagers to do promotion for Brad Sucks and pay them in Twix.

    After that I’d just have to get some sort of Coke or Pepsi sponsorship because my street team’s gonna need something to wash all those Twix down with.

  5. 5
    Klif

    Funny you should mention the Twix banner. My little RSS inbox showed, directly above your post, the following:
    http://viprhealthcare.typepad.com/mashup_of_the_week_podcas/2006/06/the_money_song.html
    where I was greeted with an abnormal Twix banner. Including the text:
    And do us a favor and help out our man Justin who’s running a promo for Twix and a supporter of Mashuptown. Click on the link in the side bar or above to sign up for some yummy treats and a chance to win some ball tickets. Word.

    Word Indeed!

  6. 6
    Brad

    But I thought Justin was MY man!

  7. 7
    Matt Hite

    And funny enough, Brad, I got the same email about the Twix contest and ad campaign. Small world! (And no, I didn’t run the ads either.)

    –Matt
    http://www.beatmixed.com/



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