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Brad Sucks: Guess Who's a Mess album cover

Guess Who's a Mess, my third album. 10 tracks, instant downloads.

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Since I’ve been going geo-crazy lately, here are some data pictures (wheee!!):

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Posted on - April 28, 2008 [at] 9:18 am by Brad
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saul williams Trent Reznor released some facts about the Saul Williams record he produced and then released digitally for $5 [nin.com]:

Saul’s previous record was released in 2004 and has sold 33,897 copies.

As of 1/2/08,
154,449 people chose to download Saul’s new record.
28,322 of those people chose to pay $5 for it, meaning:
18.3% chose to pay.

Of those paying,

3220 chose 192kbps MP3
19,764 chose 320kbps MP3
5338 chose FLAC

Thoughts:

  • 28,322 * $5 = $141,610 which for a solo artist and zero marketing investment seems pretty decent. Of course partnering with a super famous established artist like Trent helps.
  • With 154,449 downloads and earnings of $141,610 that works out to earning $0.92 per download which vastly exceeds all bandwidth costs.
  • 154,449 seems like an extremely low number of downloads. The hype for this album was primarily in nerd-centric venues so I’m assuming the majority skipped the ecommerce shit and went straight to torrents for their downloads.
  • This isn’t counting other digital sales avenues — did they put it on iTunes? That’s where most people are buying their digital music these days, not going direct to the artist’s website.
  • I think putting such a low limit on what people could pay was a dopey idea. If we’re going to be dealing in intangible value, why not let consumers decide for themselves?
  • Are there really that many FLAC users out there?

All in all I think it was a success even if they feel disheartened. Trent admits that he spent too much on the record. I’d be interested to know what the costs amounted to. I can’t even conceive of spending $40,000 on a record let’s say and having $100,000 left over would keep me in beer and guitar strings for another year or two.

Posted on - January 3, 2008 [at] 9:04 pm by Brad
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That wasn’t too miserable. v0.06 of the Brad Sucks Digital Download Store is up with a pretty big overhaul:

  • bsdds has its own shopping cart now instead of using paypal’s — should allow alternate payment methods
  • zero dollar downloads
  • buyer/downloader is now redirected to the download page post-transfer if PDT is turned on in paypal preferences)

The shopping cart needs some CSS love but that’ll have to wait as I got things to do.

Posted on - December 22, 2007 [at] 4:50 pm by Brad
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Just uploaded a new version of the Brad Sucks Digital Download Store. Two big changes:

  • No longer requires Amazon S3. Your store files can be local and links will expire after your given duration (mod_rewrite required).
  • Variable prices via text input. Previously variable prices could only be selected via a pre-defined list in the drop down. Now buyers can specify whatever they want as long as it’s more than zero.

Next stuff I’ll be adding:

  • Integrate a shopping cart I wrote so that other payment options are possible (Google Checkout/VISA/etc).
  • Handle zero dollar downloads.

Hooray for work!

Posted on - December 19, 2007 [at] 4:01 pm by Brad
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Scott gives the lowdown on his pre-orders. Very awesome and open of him to give the numbers out. Looks like it was a pretty great success and huge congratulations to him.

I’ve been thinking about taking pre-orders for the next Brad Sucks album but I don’t think I have the energy or time or talent to set up a sweet system like Scott’s so I doubt I’ll bother. It’s hard enough getting the record out the door.

Posted on - November 13, 2007 [at] 3:43 pm by Brad
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I’ve been working with David Huyck on some new Brad Sucks t-shirt designs. The first one is up in my shirt store:

Here are some of the shirt variations:



The crow on the left would rather be elsewhere.

Posted on - October 30, 2007 [at] 11:14 am by Brad
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