Mobile phones and live shows
This Reuters article describes how mobile phones are getting integrated into live shows. Artists can make exclusive offers available through phones and also fans can send SMS messages that then appear on the big concert screen for everyone to see.
The companies first worked together on a promotion for Anastacia in Europe. Renshaw said the initiative generated thousands of messages at each concert at a cost to users of 1 euro ($1.26) each. He estimated that 10 percent of the audience participated.
Very neat and takes advantage of people increasingly having these little buying devices on them all the time.