Warner Music Group is starting an e-label
I meant to blog about this a couple days ago. Warner Music Group is starting an e-label:
Edgar Bronfman Jr., Warner Music's chairman and CEO, said Monday that the new mechanism will be called an "e-label," in which artists will release music in clusters of three songs every few months rather than a CD every few years.
The article claims that artists signed to the e-label will keep the copyright to their master recordings, which John says is a less evil agreement. But I'm assuming that all the major perks of getting signed: advances, promotion, etc, are all out the window as well. Which makes it another digital store with a decent brand name. I'd be like "I'm signed to Warner...'s e-label. Can I borrow ten dollars?"
It's a good idea and an e-label would give them flexibility and let the label experiment more with what might catch on with the kids these days without losing a bundle of money. It could work as a minor league for artists that aren't quite ready to be called up to the real Warner Music and have some money invested in them. If they do it right -- like pick bands with good songs for instance -- they could develop a neat little Internet alternative scene. But in my mind I picture a half-broken, basically unusable website covered in flashing ringtone ads, forcing DRM on you, pushing established bands and three song sets of watered down clones of them. But who knows.